LEAD GENERATOR

Thank you for your interest in employment with Leanin' Tree!  Leanin' Tree is the nation's leading fine art greeting card publisher and #1 rated alternative greeting card manufacturer. Our facility is located in beautiful Boulder, Colorado. For over 70 years, we have been bringing the best of words and art together. Leanin’ Tree is employee owned and offers a warm and friendly working environment. Come join our team!

Title of Position:    Lead Generator

Reports to:              Director, Sales

Department:           Sales

Date:                         February 2024

 PURPOSE:

Call retail outlets and introduce Leanin' Tree, our greeting cards, and gifts to potential wholesale customers. Supports the new business development team by consistently making a minimum of 200 calls a day, qualifying a minimum of 12 leads per day, for follow up.  

ESSENTIAL FUNCTIONS:

Calls potential Leanin' Tree customers by telephone to introduce the company, our products and to send product samples and catalogs to interested stores. Makes a minimum of 200 dials a day and qualify 12 leads per day.

Communicates effectively and adheres to the Lead Generation script. Determines legitimate interest and ensures quality leads by asking potential customers qualifying questions.

Obtains and documents pertinent information collected on the phone calls. Ensures accuracy of the account information, such as ownership, store type, address, city, state, and postal code.

Acquires alternate phone numbers, email addresses and alternate means of communication.

 Accurately maintains the CRM system by documenting accounts, updating information on accounts, deleting duplicate accounts, and purging accounts.

Maximizes opportunities by:

• Product knowledge.
• Leanin' Tree policies and procedures.
• Minimum of 200 outbound telephone calls per day.
• Adding new prospect accounts by asking for referrals.
• CRM management.

Lead Generators will be accountable for meeting daily, weekly, and monthly lead goals.

Communicates effectively and professionally with potential customers, peers, department managers and other Leanin' Tree departments.

Other Functions:

Participates in meetings, training sessions, one on ones and engages in on-going self-development activities.

Keeps current on all company policies, product information, pricing, and promotions.

Keeps current on greeting card competitors.

Other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES NEEDED:

• Professional demeanor and interpersonal skills.
• High level of resilience, positive attitude, energy, and work ethic.
• Telephone skills and etiquette.
• Verbal and written communication skills.
• Accurate, organized and detail oriented.
• Ability to self-motivate & achieve goals.
• Ability to multi-task.
• Computer, data entry and 10-key skills.
• Basic Math Skills

EDUCATION AND EXPERIENCE NECESSARY:

• High School diploma, or equivalent.
• Call center experience, preferred.
• Customer Service experience, preferred.

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Must be able to perform the essential functions of the position, with or without reasonable accommodations.

Range: Min $16.00/hr – Max $20.00/hr

Benefits include health plan, life insurance, disability, 401 plan, and entitlements.

2024

Note:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications for the job.

We offer excellent benefits- 3 weeks Paid Time Off your first year of employment, 10 paid holidays, plus Floating Holiday and Volunteer time!  Health, dental, and vision eligible after 30 days, Life Assistance Program, FSA, life/disability insurance, 401(k), and free product! We are an EEO Employer