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Manager of Marketing Technology and Analytics

Pittsford, NY 14534, USA Req #90
Friday, May 10, 2019
Founded in 1856, Harris Beach and its subsidiaries provide a full range of legal and professional services for clients across New York state, as well as nationally and internationally. Harris Beach is among the country’s top law firms as ranked by The National Law Journal. Clients include Fortune 100 corporations, privately-held companies, emerging businesses, public sector entities, not-for-profit organizations and individuals. Principal industries Harris Beach represents include education, energy, financial, food and beverage, health care, insurance, manufacturing, medical and life sciences, real estate developers, and state and local governments and authorities. The firm’s more than 200 lawyers practice among offices throughout New York state in Albany, Buffalo, Ithaca, Melville, New York City, Rochester, Saratoga Springs, Syracuse, Uniondale and White Plains, as well as in New Haven, Connecticut and Newark, New Jersey.

Description: The Manager of Marketing Technology and Analytics will be responsible for strategic design and implementation of online and electronic marketing initiatives that support business development goals and projects. The manager will maintain the firm’s website, micro-sites and intranet, blogs. The manager will support e-mail, video, webinar and other electronic media delivery tools. The manager will also provide actionable insights for digital campaigns via web analytics dashboards.


Responsibilities:

  • Support, maintain, measure and evaluate all digital marketing content platforms including: email marketing (Constant Contact), social media (LinkedIn, YouTube, Twitter, Facebook), website and CMS
    management (WordPress, Drupal)

  • Working with the business development team on discovering, defining, designing, developing and deploying marketing technology initiatives.

  • Develop comprehensive digital strategies that leverage owned, earned and paid media.

  • Lead organic search (SEO) and paid search/display ads (CPC/CPM) efforts.Work closely with the creative team to develop solutions for the electronic and online marketing and business development vehicles.

  • Support the creative team for major initiatives to lend ideas in style and execution via the web.

  • Work closely with members of IT and the business development team to create solutions for internal communications and client support.

  • Use Google Analytics and other web analytics tools to track trends, develop reports and recommend improvements for web and digital efforts.

  • Keep current on industry changes. Advise marketing team on impactful news and emerging trends with new advances and trends in marketing technology.


Qualifications:

  • Bachelor’s degree in relevant field of study

  • Solid understanding of professional services marketing in a B2B arena

  • Minimum five years of experience with marketing technology, demonstrating a deep understanding and skills to use and deliver solutions using CMS-based technologies, for example but not limited to HTML, PHP, SQL, JavaScript, API, WordPress, Drupal and SharePoint

  • Proficiency in Adobe creative suite, including Premiere, Photoshop, After Effects, Illustrator

  • Knowledge of 3D animation and motion graphics.

  • Proficiency in web analytics.

  • Exhibits strong verbal and written communication skills.

  • Strong organizational skills and ability to meet deadlines.

  • Must be able to function effectively in a busy, team-oriented environment.

  • Responds in a timely manner to issues, concerns or requests of attorney and management personnel.

  • Demonstrates consistent logic, rationality and objectivity in decision making.

  • Exhibits conscientiousness, dedication, self-discipline and a sense of responsibility.

  • Must have a professional, cooperative, positive and flexible attitude.

  • Possess essential customer service philosophies.

  • Functions successfully with minimal supervision

The firm’s policy prohibiting unlawful discrimination applies to all aspects of employment, including hiring, placement, assignment of duties, training, promotion, compensation & benefits and termination. It is the policy of Harris Beach PLLC that all applicants and employees enjoy a positive, respectful and productive work environment, free from behavior, actions or language constituting unlawful harassment. Accordingly, harassment or discrimination of any kind based on an individual’s race or color, sex, age, religion, national origin, marital status, disability, military status, genetic predisposition, carrier status, sexual orientation, citizenship status, creed, domestic violence victim status or any other legally protected status is strictly prohibited. Harris Beach complies with the provisions of the Human Rights Law, all other State and Federal statutory and constitutional non-discrimination provisions including non-discrimination on the basis of prior criminal conviction and prior arrest.

Other details

  • Pay Type Hourly
  • Pittsford, NY 14534, USA