Digital Engagement - Specialist Salesforce
Specialist position accountable for the optimization of aspects of the delivery of both targeted and generic marketing to ABA members via email which drives member engagement, brand loyalty and member attraction/retention. Actively participates on a cross-functional team which delivers relevant messaging in a consistent and compliant way to approximately 400,000 ABA members and 600,000+ customers of the ABA.
Principal Duties/Job Responsibilities
Accountable for implementing established protocols, methods, timing, and messaging, to ensure that all email communications with ABA members is consistent with the Association’s strategic marketing and membership plans, member development and retention, and the delivery of educational and professional development information.
Responsible for Administering all messaging content protocols, including setting up templates, content blocks, scheduling and sending emails, and setting up and monitoring journeys, in consultation with the Salesforce Developer.
Monitors overall email communications with members to mitigate excessive e-mail volume and to improve overall email deliverability.
Assists training of new users.
Accountable for collecting and analyzing member feedback regarding the nature, content timing, and volume of electronic communication from the Association. Utilizes findings to update protocols, fine-tune messaging and timing.
Collaborates with groups throughout the organization on best practices and guidelines; assist in setting up emails for entities and other business units when necessary outside of the standard weekly digest emails.
Provides QA testing on all integrated email messaging before final “send” to members and segmented audiences.
Provides the set-up, conduct and monitor A/B testing as necessary.
Serves as a backup for Salesforce Marketing Cloud Social Studio when necessary.
Performs other related duties as required.
Basic Qualifications & Interests (BQIs)
Possession of a bachelor’s degree from an accredited college or university.
At least one years’ experience using Salesforce Marketing platform.
Preferred Qualifications & Interests (PQIs)
Experience working in a complex organization.
Women, minorities, veterans, and individuals with disabilities are encouraged to apply. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association please call 312-988-5188.
- Pay Type Salary
- Min Hiring Rate $62,500.00
- Max Hiring Rate $68,020.00
- Required Education Bachelor’s Degree
- ABA Chicago, Chicago, Illinois, United States of America